The most important formats for inbound marketing

• The development of the blog: as we mentioned before, it is important to generate content and the blogs have come to strengthen this scenario by giving us valuable tools facilitating the work
• Email marketing: generating and sending content that does not become spam is very important, so we must work with mailing lists that are very convenient for our campaigns.
• The optimized landing page: What are these landing pages where people will find out about the promotions and those products that you want to offer first-hand.
• Manual guides and ebooks: these will develop content and through these formats we can perform the conversion of customers and have these sales opportunities.
• Infographics: are visual contents with vectors that are easy to understand for the user, it is important to handle all this type of strategy since there are some people who are more visual other.
• The videos: these are increasingly used for promotions through social networks because they allow the transmission of information easily and visually, these are effective for campaigns and content presentation.
• Podscats: there is a large number of users who love listening to podcast when they go to work or to run, they have loyalty power and they are segmented according to an activity or sector.
• Social networks: this has been one of the most important points for attraction marketing due to the great boom that social networks have at present, they allow an effective combination between natural publications and advertisements, allowing this attraction strategy in the marketing.